The AI-powered discount agency

Your next sales event deserves better discounts than gut feeling.

SKU-level discount optimization for e-commerce brands. Built on data and expertise to protect margin and clear inventory.

RYZON
Wildling
Olavson

Every sales event leaves margin on the table.

Brands lose 2–6% of margin per event to undifferentiated discounting.

DURING THE EVENT

Up to 6% margin loss.
Best sellers sold out

Would have sold out anyway, missing full-price margin

AFTER THE EVENT

A worse portfolio.

Overstock accumulated

Slow movers become dead stock and force deeper discounts next time

We fix that.

SKU-level discount optimization, powered by your data and refined after every event.

What data-driven discounting looks like.

Real results from real sales events.

Black Week 2025
+150%revenue vs. Black Week 2024
+6%margin vs. undifferentiated discounts
75%overall sell-through at moderate discount level
2x ROASwith SKU-specific advertising
"tracesight enabled us to manage complex discount decisions across thousands of SKUs."
End-of-Winter-Sale 2025/26
+3%margin vs. undifferentiated discounts
74%overall sell-through rate
€280kadditional inventory cleared
"tracesight helped us manage discount decisions across our entire portfolio in a data-driven way."

How it works

1

No integration. No software setup.

We need a simple data export. That's it.

2

We manage the entire process.

From portfolio analysis to SKU-level discount recommendations.

3

You get the result, not a software.

We run discounting end-to-end.

The team behind tracesight

Portrait of Jan Ole Krugmann

Jan Ole Krugmann

Co-Founder

Generative AI expert with a PhD from TU Munich. Previously at McKinsey & Company, focused on digital business building, data & growth strategy.

McKinsey & Company
Technical University of Munich
RWTH Aachen University
UCL
Portrait of Svenja Menge

Svenja Menge

Co-Founder

Pricing expert with 4+ years in retail and e-commerce. Previously at Bain & Company, focused on org transformation and operating model design.

Bain & Company
RWTH Aachen University
University of California, Davis
National Taiwan University

If you want to start being proactive about your sales events, let's assess your potential.