The AI-powered pricing agency

Turn pricing and discounting into a data-driven
discipline for your e-commerce brand.

Contact usSee results
RYZON
Wildling
Olavson
buah
Oh April

Most e-commerce brands still run pricing and discounting on gut feeling, not data.That's where margin gets lost.

We plan & optimize all major sale events (e.g., Black Week)

SKU selection · Discount tiers · Live monitoring

We continuously propose small, high-impact interventions

Loyalty activation · Category discounts

We systematically clear inventory (via Archive/Outlet)

Product proposals · Discount setting

We set the right prices, data-driven

Price optimization · Systematic testing

We're your sparring partner on pricing questions

Fast answers · Sparring on decisions

What analytical portfolio steering looks like.

Outlet Optimization

Direct margin protection + reduced capital-at-risk

6-figure margin impact

  • ~1,000 SKUs actively steered
  • ~5-10pp discount on SKUs that didn't respond to deeper cuts
  • Coverage-based logic (increase, reduce, or hold per SKU)

We ran multiple adjustment rounds to optimize the discount continuously and manage demand changes

Price Optimization

On a single product of the portfolio in 6 months

high 5-figure margin impact

  • System flagged a newly launched product with exceptional demand
  • Competitive price analysis revealed price increase opportunity
  • Recommendation presented and live the same day

We proactively identify price increase opportunities, prepare decision aids and impact estimates

B-Waren-Sale 2026

Premium copper cookware, ~30 SKUs

7 vs. 3Discount tiers introduced
43%Cross-sell rate at the moderate 40% tier
11%Cross-sell rate at the deep 60% tier

The moderate discount sold just as well — and customers added far more to their cart

Archive Activation 2026

Women's fashion

4.5%Net Sales from archive – built in 9 weeks
1 in 7Orders contain an archive product

The archive section became a new brand entry point, not just a clearance channel

The team behind tracesight

Portrait of Jan Ole Krugmann

Jan Ole Krugmann

Co-Founder

Generative AI expert with a PhD from TU Munich. Previously at McKinsey & Company, focused on digital business building, data & growth strategy.

McKinsey & Company
Technical University of Munich
RWTH Aachen University
UCL
Portrait of Svenja Menge

Svenja Menge

Co-Founder

Pricing expert with 4+ years of consulting experience in retail and e-commerce. Previously at Bain & Company.

Bain & Company
RWTH Aachen University
University of California, Davis

Ready to make pricing and discounting a data-driven discipline?Let's talk.